AI & Tools
Small tools, built because we needed them first.
Workflow utilities and AI-assisted tooling for people who publish on the internet. Nothing here is a wrapper looking for a market — every tool starts as something we use ourselves, on our own week.
Nothing released yet · First tool in build
How We Build
Built for one desk first
Every tool here started as something that was slowing our own week down. If we stop using it, it comes off the site.
Small enough to finish
One job, done completely. A tool that needs a tour, an onboarding flow, and a settings page has already failed the test.
AI where it earns its place
A model belongs in a tool when it does something a script cannot. Wrapping a prompt in a text box is not a product, and we will not ship one.
In Build
Nothing live · two in use internally
01
First release
In buildA publishing utility we have run internally since the site launched. It handles the part of the weekly cycle that used to eat an afternoon.
Ships when it stops needing us to babysit it.
02
Second tool
In use, unreleasedRunning quietly on our own work each week. It solves a real problem, and it is not yet safe in anyone else’s hands.
Released if it survives another month of use.
03
Open line
OpenDeliberately unassigned. The next tool will come out of a problem we hit, not out of a roadmap written in advance.
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What Ships
Most of what we build never leaves our own machines, and that is the intended outcome. Four tests decide whether a tool becomes a product or stays a script.
- 01It has to replace something we were doing by hand.
- 02It has to work on the first run, without a tutorial.
- 03It has to be cheap enough to leave running and forget about.
- 04If it breaks, it fails loudly — never quietly and wrong.
Why Nothing Is Live Yet
Two tools are running on our own work every week. Neither is released, because neither has yet gone a month without needing a hand.
Shipping either one today would buy us a line on the homepage and cost someone else an afternoon. That trade is not worth making, and we would rather say so here than fill the section with something half-finished.
The count stays at zero until it honestly isn't.
The Monday Line
First to know when a tool leaves the desk.
One email a week. What shipped, what broke, and what we learned building it.
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